The market for dating apps is rolling out with full steam and several product managers have their responsibility in developing dating apps
|The market for dating apps is rolling out with full steam and several product managers have their responsibility in developing dating apps. The aspect of making the apps an instant hit has become a difficult enterprise.
The happy news is that a product manager related to dating apps can heave a sigh of relief and be amazed that the market value and range for the product is astronomical. Dating websites are analyzed to generate the revenue in billions and the various dating campaigns are predicted to generate 628.8 Million in US Dollars. Seeing Apples’ iTunes App Store it features over 500 different dating schemes associated with it.
Related to the development of a dating software, the product managers have to deal with the notoriously fickle and loyalty wavering customers. This signifies that the users subscribe to several dating software and in the end, they dont have the commitment to use even a single one. Post success of a dating software, the user is matched with a date appropriately and the user base does not have the need to manipulate the app in the future and they literally abandon it.
The brands which develop these dating softwares are not that big established. For the product managers, they are on the constant lookout and surveillance related to finding out brands which can be subject to acquisition or where an alliance is forged. A suitable example for this will be Interactive Corp which encompasses several known and popular dating apps like Tinder, Match.com and OkCupid.com.
For the product managers to increase the likelihood of the dating app to be thriving well have to strive to make it unique and very much different from the associated standard apps. The ventures taken by the various product managers are different when it comes to prosperous outcomes. Some suitable instances of a mass market approach regarding the same will be Match.com and eHarmony. Other apps which operate on a different platform encompasses Grinder, Her, Ashley Madison and GlutenFree Singles.
It is the branding cost which looks like a daunting venture for the product managers to overcome. All the websites are for free to register and the apps bring in income by some varied methods. One includes the display of advertisements for the user base when they visit the site and the second one is to integrate paid features for the prevailing customer base. This serves for the user to find the right match for date in a short instant of time.
Featured as the latest idea is that the dating apps make effort for the user base to manipulate the apps on a special and premier basis. The logic behind this is that they have to shut down their accounts related to other competitor apps. This will be associated with a growth in the related website’s algorithmic suggestion engine and they will be provided the initial access to probe into the accounts of the newest members. Time will tell how good this venture serves.
Although it looks that being a product manager for dating apps might be a good job, it has to be noted that the market is overwhelmed and the user base is notoriously disloyal- This won’t serve to be quite easy.
There is an intense vying in the market related to dating apps where over 500 rivals and competitors are involved in grasping and enthralling the dating people. The product managers have to think of ways to tackle the fact that the user base are supposedly using several dating apps in their venture simultaneously. Once its job is done, the dating app is abandoned for good. The main challenge and expenditure are related to branding their app. The product managers may even venture into bribing and other such means so that the user manipulates only a particular given app.
Coming to the brighter side, the product manager of a dating app is assured that they have the right to a very big market. Surely there will be an influx of people who want to date. The dishonor and social stigma associated with the usage of these types of apps are declining in volume and in stark contrast, more number of people are manipulating such apps. If everything goes well there will be the presence of a very popular dating app.